The per-user ops budget on live Google Ads calls, what the Google Ads API and Zernio's integration do not expose, and the errors Google returns most often.

Live Google Ads calls are metered per user, and anything Google rejects comes back carrying Google's own error. Zernio calls Google Ads API v22, so GAQL resource and field names resolve against that version; Zernio moves the version itself, and a migration needs no change on your side.

Quotas and the ops budget

Every Google Ads API call across all Zernio customers shares one developer-token quota, which the background sync also lives off. User-driven live calls (the GAQL passthrough, search terms, Keyword Planner, and the keyword, targeting and campaign writes that go straight to Google) are therefore metered per user:

Window	Default
Per user, per minute	15 ops
Per user, per day	500 ops

Hitting a window returns a 429, and the daily window resets at midnight Pacific, when Google resets its own quota. Tracking tag reads and writes are not metered per user; they draw straight on the shared quota. The limits cover interactive use; for sustained high-volume pulls (scheduled GAQL sweeps, bulk keyword research, bulk tag audits), contact support first so the capacity is provisioned. Rate limits covers Zernio's own request limits.

What you cannot do

Google's API, or Zernio's Google integration, does not expose:

Conversion-goal, Shopping, Video or Demand Gen campaigns through /v1/ads/create (Search, Display and Performance Max only). Discovered campaigns of every type still sync into /ads/tree with metrics.
A Responsive Display Ad with one image (Google requires landscape and square).
GAQL writes: the passthrough is read-only SELECT.
segments.date without a finite date filter (Google rejects it).
Campaign-level negative keywords on GET /v1/ads/keywords (ad-group level only; read them from GET /v1/ads/campaigns/{campaignId}/negative-keywords or GAQL).
Same-day keyword sync: the synced keyword list refreshes about weekly per customer.
Phone-number matching on Customer Match (email only; phone is ignored).
Instant conversions: Data Manager conversions take up to 3 hours to appear in reports.

Common errors

Error	Where	Cause and fix
`NOT_ENOUGH_SQUARE_MARKETING_IMAGE_ASSET`, `NOT_ENOUGH_MARKETING_IMAGE_ASSET`	Display create	One of the 2 required images is missing. Pass both `images.landscape` and `images.square`.
`400` carrying a GAQL message	GAQL passthrough	Google's query validator, verbatim; its messages name the offending field. The classic is an unbounded `segments.date`.
`429`	GAQL, search terms, Keyword Planner, keyword writes	You hit the per-user ops budget window. Back off; the daily reset is midnight Pacific.

Google's own error is forwarded inside Zernio's platform_error envelope (error handling):

{
  "error": "Google rejected the ad: NOT_ENOUGH_SQUARE_MARKETING_IMAGE_ASSET",
  "type": "platform_error",
  "code": "platform_api_error",
  "platform": "google",
  "platformError": {
    "code": 3,
    "message": "Request contains an invalid argument.",
    "details": [ { "errors": [ { "errorCode": { "assetError": "NOT_ENOUGH_SQUARE_MARKETING_IMAGE_ASSET" }, "message": "Too few." } ] } ]
  }
}

Create ads: the media requirements and the create call each limit applies to.
Insights and GAQL: the reads the ops budget meters.
Error handling: the envelope every error uses.

Quotas and the ops budget

Window	Default
Per user, per minute	15 ops
Per user, per day	500 ops

What you cannot do

Google's API, or Zernio's Google integration, does not expose:

Conversion-goal, Shopping, Video or Demand Gen campaigns through /v1/ads/create (Search, Display and Performance Max only). Discovered campaigns of every type still sync into /ads/tree with metrics.
A Responsive Display Ad with one image (Google requires landscape and square).
GAQL writes: the passthrough is read-only SELECT.
segments.date without a finite date filter (Google rejects it).
Campaign-level negative keywords on GET /v1/ads/keywords (ad-group level only; read them from GET /v1/ads/campaigns/{campaignId}/negative-keywords or GAQL).
Same-day keyword sync: the synced keyword list refreshes about weekly per customer.
Phone-number matching on Customer Match (email only; phone is ignored).
Instant conversions: Data Manager conversions take up to 3 hours to appear in reports.

Common errors

Error	Where	Cause and fix
`NOT_ENOUGH_SQUARE_MARKETING_IMAGE_ASSET`, `NOT_ENOUGH_MARKETING_IMAGE_ASSET`	Display create	One of the 2 required images is missing. Pass both `images.landscape` and `images.square`.
`400` carrying a GAQL message	GAQL passthrough	Google's query validator, verbatim; its messages name the offending field. The classic is an unbounded `segments.date`.
`429`	GAQL, search terms, Keyword Planner, keyword writes	You hit the per-user ops budget window. Back off; the daily reset is midnight Pacific.

Google's own error is forwarded inside Zernio's platform_error envelope (error handling):

{
  "error": "Google rejected the ad: NOT_ENOUGH_SQUARE_MARKETING_IMAGE_ASSET",
  "type": "platform_error",
  "code": "platform_api_error",
  "platform": "google",
  "platformError": {
    "code": 3,
    "message": "Request contains an invalid argument.",
    "details": [ { "errors": [ { "errorCode": { "assetError": "NOT_ENOUGH_SQUARE_MARKETING_IMAGE_ASSET" }, "message": "Too few." } ] } ]
  }
}

Create ads: the media requirements and the create call each limit applies to.
Insights and GAQL: the reads the ops budget meters.
Error handling: the envelope every error uses.

Limits and errors

Quotas and the ops budget

What you cannot do

Common errors

On this page

Limits and errors

Quotas and the ops budget

What you cannot do

Common errors

On this page