Zernio
Zernio
API Reference

Conversions API

List conversion actions and their tag snippetsGETList associated campaignsGETList conversion destinationsGETCreate a website conversion actionPOSTCreate a conversion destinationPOSTGet a conversion destinationGETGet attribution metricsGETGet Event Match QualityGETUpdate a conversion destinationPATCHDelete a conversion destinationDELETEAssociate campaignsPOSTAdjust uploaded conversionsPOSTRemove associated campaignsDELETESend conversion eventsPOST
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Conversions API

Remove associated campaigns

Remove one or more campaign associations from this conversion rule. Pass adAccountId and campaignIds as query parameters (campaignIds is comma-separated). The route also accepts a JSON body with the same fields for clients that prefer DELETE-with-body, but the documented surface is query-only because some SDK code generators (e.g. Python) collapse query + body parameters with the same name into a single kwarg.


PlatformsMetaGoogleTikTokLinkedIn
DELETE
/v1/accounts/{accountId}/conversion-destinations/{destinationId}/associations

Authorization

bearerAuth
AuthorizationBearer <token>

API key authentication - use your Zernio API key as a Bearer token

In: header

Path Parameters

accountId*string
destinationId*string

Query Parameters

adAccountId*string
campaignIds*string

Comma-separated list of campaign IDs.

Response Body

application/json

application/json

{  "platform": "linkedinads",  "succeeded": [    "string"  ],  "failed": [    {      "campaignId": "string",      "reason": "string"    }  ]}
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Adjust uploaded conversions

Adjust conversions that were previously uploaded via `POST /v1/ads/conversions` — retract them, restate their value, or enhance them with first-party data. Requires the Ads add-on. **Google Ads only.** Google handles adjustments through the classic Google Ads API (`ConversionAdjustmentUploadService`); the Data Manager `ingestEvents` path used for sending conversions is ingest-only. Meta and LinkedIn have no equivalent, so this endpoint returns `405` for those platforms. Adjustment types: - `RETRACTION` — remove the conversion entirely (refund, chargeback, cancelled order, churn). - `RESTATEMENT` — change the conversion's value (upgrade / downgrade / partial refund). Send the corrected **total** value in `restatementValue` (not a delta). - `ENHANCEMENT` — attach first-party identifiers (hashed email / phone) to an existing conversion (enhanced conversions applied after the fact). Identifying the original conversion (per adjustment): - `orderId` — the transaction ID you sent as `eventId` on the original conversion. Recommended, and **required** for `ENHANCEMENT`. - or `gclid` + `conversionTime` — the click ID and the original conversion's time (unix seconds). Not available for `ENHANCEMENT`. `destinationId` is the conversion action resource name, e.g. `customers/1234567890/conversionActions/987654321` (same value you send to `POST /v1/ads/conversions`). PII in `user` is hashed with SHA-256 server-side (Gmail-specific normalization included). Send plaintext. Times are unix seconds; we convert to Google's required `yyyy-MM-dd HH:mm:ss+00:00` format. Up to 2000 adjustments per request; partial failure is supported (inspect `adjustmentsFailed` / `failures[]`).

Send conversion events

Relay one or more conversion events to the target ad platform's native Conversions API. Platform is inferred from the provided `accountId`. Requires the Ads add-on. Supported platforms: - Meta (`metaads`) via Graph API - Google Ads (`googleads`) via Data Manager API `ingestEvents` - LinkedIn (`linkedinads`) via `/rest/conversionEvents` - TikTok (`tiktokads`) via the Offline Events API `/offline/batch/` — OFFLINE conversions only - OpenAI Ads (`openaiads`) via its Conversions API (a separate host, `bzr.openai.com`) `destinationId` semantics differ per platform: - Meta: pixel (dataset) ID, e.g. `123456789012345` - Google: conversion action resource name, e.g. `customers/1234567890/conversionActions/987654321` - LinkedIn: conversion rule ID or URN, e.g. `104012` or `urn:lla:llaPartnerConversion:104012` - TikTok: Offline Event Set ID, e.g. `7057103914977558530` - OpenAI Ads: pixel wire id (numeric `pixel_id`, distinct from the internal pixel id), as returned by `GET /v1/accounts/{accountId}/conversion-destinations` TikTok notes: this path sends OFFLINE conversions (in-store / CRM / call-center), not web-pixel events. Each event must carry an email or phone (TikTok requires at least one). The connected TikTok ads account must have granted the Offline Events permission; older grants must reconnect. OpenAI Ads notes: requires a tracking tag (pixel) to already exist on the account — returns 422 with code `TRACKING_TAG_REQUIRED` if `POST /v1/accounts/{accountId}/tracking-tags` hasn't been called yet. Callers can list valid destinations via `GET /v1/accounts/{accountId}/conversion-destinations`. All PII (email, phone, names, external IDs) is hashed with SHA-256 server-side per each platform's normalization spec, including Google's Gmail-specific dot/plus-suffix stripping. Send plaintext. LinkedIn `externalIds` are passed through as plaintext per LinkedIn's spec; only emails and phones are hashed. For LinkedIn, the connected account must have been authorized after the Conversions API rollout (i.e. the OAuth grant must include `rw_conversions`). Older accounts must reconnect. Batching is handled automatically. Meta caps at 1000 events per request and rejects the entire batch if any event is malformed. Google caps at 2000. LinkedIn caps at 5000 and is also all-or-nothing per chunk. OpenAI Ads caps at 1000 per request; larger submissions are split into 1000-event chunks, each all-or-nothing (a malformed event fails every event in that chunk, not the whole request). Dedup: pass a stable `eventId` on every event. Meta and LinkedIn use it to dedupe against browser-side pixel/Insight Tag events; Google maps it to `transactionId`. Per-platform `eventName` semantics: - Meta: free-form. Standard names (Purchase, Lead, ...) match Meta's built-in events; custom strings are accepted. - Google: ignored. The conversion action's category determines the event type. Send the standard name closest to your action for documentation, but the platform will not branch on it. - LinkedIn: ignored. The conversion rule's `type` (LEAD, PURCHASE, etc.) is locked to the destination at rule-creation time. Send the standard name for documentation; LinkedIn does not branch on it. - OpenAI Ads: a fixed subset of standard names (Purchase, Lead, AddToCart, ViewContent, InitiateCheckout, CompleteRegistration, Subscribe, StartTrial, Schedule) maps 1:1 onto OpenAI's own event-type enum; any other standard name or custom string is sent as `type: custom` with the name preserved.