Platform Fields & Targeting

Audience targeting (organization pages)

audience applies LinkedIn organization-page audience targeting (Ads Manager's "Targeted audience"). It is rejected on personal profiles, and LinkedIn rejects the post when the targeted audience is under 300 members.

Targeting is OR within a facet (e.g., any of the listed industries) and AND across facets (e.g., industry AND seniority).

Note: audience.countries is merged with geoRestriction.countries (same ISO code list). Use audience.geoLocations for countries/regions/cities not covered by the built-in country mapping.

curl -X POST https://zernio.com/api/v1/posts \
  -H "Authorization: Bearer $ZERNIO_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "content": "We are hiring across EMEA.",
    "platforms": [
      {
        "platform": "linkedin",
        "accountId": "66b2e19d8c3f5a7e9d0b1c2d",
        "platformSpecificData": {
          "organizationUrn": "urn:li:organization:111111111",
          "audience": {
            "countries": ["ES", "DE"],
            "industries": ["urn:li:industry:4"],
            "seniorities": ["urn:li:seniority:6"],
            "staffCountRanges": ["SIZE_51_TO_200", "SIZE_201_TO_500"],
            "interfaceLocales": [{"language": "es", "country": "ES"}]
          }
        }
      }
    ],
    "publishNow": true
  }'

To find targeting ids, use GET /v1/ads/targeting/search?platform=linkedin (types: country, region, industry, jobFunction, seniority, companySize). URN facets accept either a full urn:li:<type>:<id> or the bare numeric id.

Platform fields

All fields go in platformSpecificData on the LinkedIn entry.