# Get conversation API Reference Retrieve details and metadata for a specific conversation. Requires accountId query parameter. ## GET /v1/inbox/conversations/{conversationId} **Get conversation** Retrieve details and metadata for a specific conversation. Requires accountId query parameter. ### Parameters - **conversationId** (required) in path: Opaque conversation identifier, accepted verbatim from the list endpoint or from the conversationId on inbox webhooks. Format not to be assumed. - **accountId** (required) in query: The account ID ### Responses #### 200: Conversation details **Response Body:** - **data** `object`: - **id** `string`: No description - **accountId** `string`: No description - **accountUsername** `string`: No description - **platform** `string`: No description - **status** `string`: No description - one of: active, archived - **participantName** `string`: No description - **participantId** `string`: No description - **participantVerifiedType** `string,null`: X verified badge type. Only present for X conversations. - one of: blue, government, business, none - **businessScopedUserId** `string`: WhatsApp only. Meta business-scoped user ID (BSUID), the stable identity anchor; present when Meta has sent it for this participant. - **whatsappUsername** `string`: WhatsApp only. The participant's WhatsApp username (e.g. `jane.shop`, no leading @). Not a stable identifier, because users can change it: useful for display, not recommended as an identity anchor. Captured from inbound messages, so older threads fill in on their next inbound. - **lastMessage** `string`: No description - **lastMessageAt** `string` (date-time): No description - **updatedTime** `string` (date-time): No description - **participants** `array[object]`: - **id** `string`: No description - **name** `string`: No description - **instagramProfile** `object,null`: Instagram profile data for the participant. Only present for Instagram conversations. - **metadata**: `InboxConversationAdMetadata` - See schema definition - **adAttribution**: `ConversationAdAttribution` - See schema definition #### 401: Missing or invalid API key. `code` is `missing_credentials` when no Authorization header was sent and `invalid_credentials` when the key is unknown, revoked or expired. **Response Body:** - **error** `string`: Human-readable error message. - **type** `string`: Error class for programmatic handling. - one of: invalid_request_error, authentication_error, permission_error, not_found, rate_limit_error, platform_error, api_error - **code** `string`: Stable machine-readable error code. - **param** `string`: The request field that caused the error, when applicable. - **docUrl** `string`: Documentation page for resolving the error, when one applies. - **platform** `string`: Upstream platform (e.g. meta, google, tiktok), present when type is platform_error. - **platformError** `object`: Raw error payload from the upstream platform, passed through verbatim so integrators can read provider-specific codes. For Meta this includes error_subcode, error_user_title, and error_user_msg. - **details** `object`: Additional structured context for the error (for example field-level validation errors). What it carries depends on the endpoint and platform. **Meta ads refusals.** The ones customers hit most come back with their own `code` instead of `platform_api_error`, the field to fix in `param`, and `details.fix` ({ label, url }) pointing at the Meta page that resolves it: - `ad_account_payment_required` - `ad_account_policy_not_accepted` - `meta_security_check_required` - `meta_action_blocked` - `whatsapp_number_not_linked` - `invalid_targeting` Meta's own error stays in the message and in `platformError`. **Private replies.** `privateReplyConsumed` appears on the private-reply endpoint's 400 when the comment's single reply is already spent. `privateReplyOutcome: "unknown"` appears on its 502 when Meta answered a server error and the reply may have been delivered. **Google quota 429.** On a Google Ads or YouTube Analytics 429, `quotaExhausted: true` marks the failure as Google's own quota, not a Zernio rate limit, so you can keep calling other platforms instead of backing off everywhere. When Google names the scope, `quotaScope` is also set: - `DEVELOPER`: the shared budget (the developer token for Google Ads, the Google Cloud project for YouTube Analytics). Every account on Zernio is affected and there is nothing to change on your side. - `ACCOUNT`: your own ad account (Google Ads only). A Meta 429 carries neither field. **Zernio Google Ads burst-limit 429.** Carries `budgetScope` instead, never `quotaExhausted`. These are Zernio's own limits, applied before the call reaches Google, and both clear within a minute. They are separate axes from `quotaScope`, not the same pool named twice. - `account`: the limit of 15 requests per minute per connected Google Ads account. - `user`: the ceiling of 120 requests per minute per Zernio user across all their Google Ads accounts. **Failed Meta ad create** (`POST /v1/ads/create`, `POST /v1/ads/boost`, `POST /v1/ads/ctwa`). Carries `stage` (where it failed), `adAccountId` (on which ad account) and `createdObjects` (every object this request had already created, with what cleanup did to it). - `left_behind` objects still exist on the ad account (Meta refused the delete, typically on a held account, or the delete hit a network error). Delete them yourself or reuse them. - `unconfirmedWrite` is set when Meta answered a create with a 5xx or dropped the connection and Zernio could not confirm whether the object exists. Check that parent before creating it again. **Ineligible ad account: 422 `ad_account_unusable`.** When Meta refuses a write because the ad account's status is ineligible to manage ads (Meta subcode 2490592 or 4841021, on the write itself or on a cleanup delete), any Meta ads write answers it. That covers create, boost, CTWA, campaign / ad set / ad updates and status changes. The message names the ad account when known, links Meta's fix (https://www.facebook.com/business/help/422289316306981), lists the objects left behind and ends with Meta's original error, which also stays verbatim in `platformError`. Meta often reports the first failure under an unrelated code (e.g. 1487194 on the creative), so branch on `code`, not on `platformError`. **Missing Advertise permission: 403 `insufficient_permissions`.** When the Facebook user behind the connection's token lacks the Advertise permission on the ad account, any Meta ads write answers it. Triggers: Meta subcode 2490585, 2490591 or 4841020 on the write, or a code 200 refusal such as 1487194 whose cleanup deletes Meta refused with 2490591 or 4841020. Meta may still accept the campaign and ad set and refuse only the ad. The message names the ad account, asks for the Advertise or Manage permission on it (or a token granted `ads_management`, by reconnecting) and lists the objects left behind. It ends with Meta's `error_user_title`, `error_user_msg` and subcode; the raw error stays in `platformError`. - **stage** `string`: Meta ad create failures only. The step that failed: - `media`: image/video download or upload. - `campaign` - `adset` - `creative` - `ad`: the ad POST itself, where Meta's code 31 / 3858385 hold and 100 / 1359188 payment rejections land. - `activation`: switching the created objects on. No longer returned: a refused switch to ACTIVE now answers 201 with an `activation_failed:` warning and the objects kept PAUSED. - `other`: a read or check before any write. - one of: media, campaign, adset, creative, ad, activation, other - **adAccountId** `string`: Meta ad create failures only. The ad account the request wrote to (`act_...`). - **createdObjects** `array[object]`: Meta ad create failures only. Every object this request created before failing, in creation order. Objects you referenced (an existing campaign, ad set, creative or video) are never listed and never deleted. - **type** `string`: No description - one of: campaign, adset, creative, ad, video, image - **id** `string`: Meta object id; for `image` the image hash. - **cleanup** `string`: `deleted`: Zernio deleted it. `left_behind`: cleanup could not delete it (Meta refused the delete, or the delete hit a network error), so it still exists. `kept`: deliberately not deleted (image hashes are shared by every upload of the same file). - one of: deleted, left_behind, kept - **unconfirmedWrite** `object`: Meta ad create failures only, when Meta answered a create with a 5xx or dropped the connection and the object could not be looked up. Zernio did not retry it. - **type** `string`: No description - one of: campaign, adset, creative, ad - **parentId** `string`: Where to look for it: the ad set for an ad, the campaign for an ad set, the ad account otherwise. - **quotaExhausted** `boolean`: Google Ads and YouTube Analytics 429 only. True when the upstream Google quota is spent rather than a Zernio limit. - **quotaScope** `string`: Google Ads and YouTube Analytics 429 only, when the scope is known. DEVELOPER is the shared budget (the developer token for Google Ads, the Google Cloud project for YouTube Analytics); ACCOUNT is your ad account (Google Ads only). - one of: DEVELOPER, ACCOUNT - **budgetScope** `string`: Zernio Google Ads burst-limit 429 only (never set alongside `quotaExhausted`). `account` is the limit of 15 requests per minute per connected Google Ads account; `user` is the ceiling of 120 requests per minute per Zernio user across all their Google Ads accounts. Both clear within a minute. - one of: account, user #### 403: Inbox addon required #### 404: Conversation not found --- ## PUT /v1/inbox/conversations/{conversationId} **Update conversation status** Archive or activate a conversation. Requires accountId in request body. ### Parameters - **conversationId** (required) in path: Opaque conversation identifier, accepted verbatim from the list endpoint or from the conversationId on inbox webhooks. Format not to be assumed. ### Request Body - **accountId** (required) `string`: Account ID - **status** (required) `string`: No description - one of: active, archived ### Responses #### 200: Conversation updated **Response Body:** - **success** `boolean`: No description - **data** `object`: - **id** `string`: No description - **accountId** `string`: No description - **status** `string`: No description - one of: active, archived - **platform** `string`: No description - **updatedAt** `string` (date-time): No description #### 401: Missing or invalid API key. `code` is `missing_credentials` when no Authorization header was sent and `invalid_credentials` when the key is unknown, revoked or expired. **Response Body:** - **error** `string`: Human-readable error message. - **type** `string`: Error class for programmatic handling. - one of: invalid_request_error, authentication_error, permission_error, not_found, rate_limit_error, platform_error, api_error - **code** `string`: Stable machine-readable error code. - **param** `string`: The request field that caused the error, when applicable. - **docUrl** `string`: Documentation page for resolving the error, when one applies. - **platform** `string`: Upstream platform (e.g. meta, google, tiktok), present when type is platform_error. - **platformError** `object`: Raw error payload from the upstream platform, passed through verbatim so integrators can read provider-specific codes. For Meta this includes error_subcode, error_user_title, and error_user_msg. - **details** `object`: Additional structured context for the error (for example field-level validation errors). What it carries depends on the endpoint and platform. **Meta ads refusals.** The ones customers hit most come back with their own `code` instead of `platform_api_error`, the field to fix in `param`, and `details.fix` ({ label, url }) pointing at the Meta page that resolves it: - `ad_account_payment_required` - `ad_account_policy_not_accepted` - `meta_security_check_required` - `meta_action_blocked` - `whatsapp_number_not_linked` - `invalid_targeting` Meta's own error stays in the message and in `platformError`. **Private replies.** `privateReplyConsumed` appears on the private-reply endpoint's 400 when the comment's single reply is already spent. `privateReplyOutcome: "unknown"` appears on its 502 when Meta answered a server error and the reply may have been delivered. **Google quota 429.** On a Google Ads or YouTube Analytics 429, `quotaExhausted: true` marks the failure as Google's own quota, not a Zernio rate limit, so you can keep calling other platforms instead of backing off everywhere. When Google names the scope, `quotaScope` is also set: - `DEVELOPER`: the shared budget (the developer token for Google Ads, the Google Cloud project for YouTube Analytics). Every account on Zernio is affected and there is nothing to change on your side. - `ACCOUNT`: your own ad account (Google Ads only). A Meta 429 carries neither field. **Zernio Google Ads burst-limit 429.** Carries `budgetScope` instead, never `quotaExhausted`. These are Zernio's own limits, applied before the call reaches Google, and both clear within a minute. They are separate axes from `quotaScope`, not the same pool named twice. - `account`: the limit of 15 requests per minute per connected Google Ads account. - `user`: the ceiling of 120 requests per minute per Zernio user across all their Google Ads accounts. **Failed Meta ad create** (`POST /v1/ads/create`, `POST /v1/ads/boost`, `POST /v1/ads/ctwa`). Carries `stage` (where it failed), `adAccountId` (on which ad account) and `createdObjects` (every object this request had already created, with what cleanup did to it). - `left_behind` objects still exist on the ad account (Meta refused the delete, typically on a held account, or the delete hit a network error). Delete them yourself or reuse them. - `unconfirmedWrite` is set when Meta answered a create with a 5xx or dropped the connection and Zernio could not confirm whether the object exists. Check that parent before creating it again. **Ineligible ad account: 422 `ad_account_unusable`.** When Meta refuses a write because the ad account's status is ineligible to manage ads (Meta subcode 2490592 or 4841021, on the write itself or on a cleanup delete), any Meta ads write answers it. That covers create, boost, CTWA, campaign / ad set / ad updates and status changes. The message names the ad account when known, links Meta's fix (https://www.facebook.com/business/help/422289316306981), lists the objects left behind and ends with Meta's original error, which also stays verbatim in `platformError`. Meta often reports the first failure under an unrelated code (e.g. 1487194 on the creative), so branch on `code`, not on `platformError`. **Missing Advertise permission: 403 `insufficient_permissions`.** When the Facebook user behind the connection's token lacks the Advertise permission on the ad account, any Meta ads write answers it. Triggers: Meta subcode 2490585, 2490591 or 4841020 on the write, or a code 200 refusal such as 1487194 whose cleanup deletes Meta refused with 2490591 or 4841020. Meta may still accept the campaign and ad set and refuse only the ad. The message names the ad account, asks for the Advertise or Manage permission on it (or a token granted `ads_management`, by reconnecting) and lists the objects left behind. It ends with Meta's `error_user_title`, `error_user_msg` and subcode; the raw error stays in `platformError`. - **stage** `string`: Meta ad create failures only. The step that failed: - `media`: image/video download or upload. - `campaign` - `adset` - `creative` - `ad`: the ad POST itself, where Meta's code 31 / 3858385 hold and 100 / 1359188 payment rejections land. - `activation`: switching the created objects on. No longer returned: a refused switch to ACTIVE now answers 201 with an `activation_failed:` warning and the objects kept PAUSED. - `other`: a read or check before any write. - one of: media, campaign, adset, creative, ad, activation, other - **adAccountId** `string`: Meta ad create failures only. The ad account the request wrote to (`act_...`). - **createdObjects** `array[object]`: Meta ad create failures only. Every object this request created before failing, in creation order. Objects you referenced (an existing campaign, ad set, creative or video) are never listed and never deleted. - **type** `string`: No description - one of: campaign, adset, creative, ad, video, image - **id** `string`: Meta object id; for `image` the image hash. - **cleanup** `string`: `deleted`: Zernio deleted it. `left_behind`: cleanup could not delete it (Meta refused the delete, or the delete hit a network error), so it still exists. `kept`: deliberately not deleted (image hashes are shared by every upload of the same file). - one of: deleted, left_behind, kept - **unconfirmedWrite** `object`: Meta ad create failures only, when Meta answered a create with a 5xx or dropped the connection and the object could not be looked up. Zernio did not retry it. - **type** `string`: No description - one of: campaign, adset, creative, ad - **parentId** `string`: Where to look for it: the ad set for an ad, the campaign for an ad set, the ad account otherwise. - **quotaExhausted** `boolean`: Google Ads and YouTube Analytics 429 only. True when the upstream Google quota is spent rather than a Zernio limit. - **quotaScope** `string`: Google Ads and YouTube Analytics 429 only, when the scope is known. DEVELOPER is the shared budget (the developer token for Google Ads, the Google Cloud project for YouTube Analytics); ACCOUNT is your ad account (Google Ads only). - one of: DEVELOPER, ACCOUNT - **budgetScope** `string`: Zernio Google Ads burst-limit 429 only (never set alongside `quotaExhausted`). `account` is the limit of 15 requests per minute per connected Google Ads account; `user` is the ceiling of 120 requests per minute per Zernio user across all their Google Ads accounts. Both clear within a minute. - one of: account, user #### 403: Inbox addon required #### 404: Conversation not found (WhatsApp only; other platforms upsert) --- ## DELETE /v1/inbox/conversations/{conversationId} **Delete conversation** Permanently deletes Zernio's stored copy of one conversation and every message in it, in one transaction, and unlinks the contact channel that pointed at it. ### What is kept - Nothing is deleted on the platform (the thread stays in WhatsApp, Messenger or Instagram). - The contact record is kept: call DELETE /v1/contacts/{contactId} to erase the person's name and number as well. Inbound media copies Zernio stored are removed on a best-effort basis. ### Re-imports A platform re-sync can import the thread again: - WhatsApp coexistence numbers receive their messaging history from Meta repeatedly. - A Facebook or Instagram account whose DM history walk has not finished imports it on that walk. ### Parameters - **conversationId** (required) in path: Opaque conversation identifier, accepted verbatim from the list endpoint or from the conversationId on inbox webhooks. Format not to be assumed. - **accountId** (required) in query: Account ID ### Responses #### 200: Conversation deleted **Response Body:** - **success** `boolean`: No description - **data** `object`: - **id** `string`: No description - **accountId** `string`: No description - **platform** `string`: No description - **deletedMessages** `integer`: No description #### 400: Invalid request **Response Body:** - **error** `string`: Human-readable error message. - **type** `string`: Error class for programmatic handling. - one of: invalid_request_error, authentication_error, permission_error, not_found, rate_limit_error, platform_error, api_error - **code** `string`: Stable machine-readable error code. - **param** `string`: The request field that caused the error, when applicable. - **docUrl** `string`: Documentation page for resolving the error, when one applies. - **platform** `string`: Upstream platform (e.g. meta, google, tiktok), present when type is platform_error. - **platformError** `object`: Raw error payload from the upstream platform, passed through verbatim so integrators can read provider-specific codes. For Meta this includes error_subcode, error_user_title, and error_user_msg. - **details** `object`: Additional structured context for the error (for example field-level validation errors). What it carries depends on the endpoint and platform. **Meta ads refusals.** The ones customers hit most come back with their own `code` instead of `platform_api_error`, the field to fix in `param`, and `details.fix` ({ label, url }) pointing at the Meta page that resolves it: - `ad_account_payment_required` - `ad_account_policy_not_accepted` - `meta_security_check_required` - `meta_action_blocked` - `whatsapp_number_not_linked` - `invalid_targeting` Meta's own error stays in the message and in `platformError`. **Private replies.** `privateReplyConsumed` appears on the private-reply endpoint's 400 when the comment's single reply is already spent. `privateReplyOutcome: "unknown"` appears on its 502 when Meta answered a server error and the reply may have been delivered. **Google quota 429.** On a Google Ads or YouTube Analytics 429, `quotaExhausted: true` marks the failure as Google's own quota, not a Zernio rate limit, so you can keep calling other platforms instead of backing off everywhere. When Google names the scope, `quotaScope` is also set: - `DEVELOPER`: the shared budget (the developer token for Google Ads, the Google Cloud project for YouTube Analytics). Every account on Zernio is affected and there is nothing to change on your side. - `ACCOUNT`: your own ad account (Google Ads only). A Meta 429 carries neither field. **Zernio Google Ads burst-limit 429.** Carries `budgetScope` instead, never `quotaExhausted`. These are Zernio's own limits, applied before the call reaches Google, and both clear within a minute. They are separate axes from `quotaScope`, not the same pool named twice. - `account`: the limit of 15 requests per minute per connected Google Ads account. - `user`: the ceiling of 120 requests per minute per Zernio user across all their Google Ads accounts. **Failed Meta ad create** (`POST /v1/ads/create`, `POST /v1/ads/boost`, `POST /v1/ads/ctwa`). Carries `stage` (where it failed), `adAccountId` (on which ad account) and `createdObjects` (every object this request had already created, with what cleanup did to it). - `left_behind` objects still exist on the ad account (Meta refused the delete, typically on a held account, or the delete hit a network error). Delete them yourself or reuse them. - `unconfirmedWrite` is set when Meta answered a create with a 5xx or dropped the connection and Zernio could not confirm whether the object exists. Check that parent before creating it again. **Ineligible ad account: 422 `ad_account_unusable`.** When Meta refuses a write because the ad account's status is ineligible to manage ads (Meta subcode 2490592 or 4841021, on the write itself or on a cleanup delete), any Meta ads write answers it. That covers create, boost, CTWA, campaign / ad set / ad updates and status changes. The message names the ad account when known, links Meta's fix (https://www.facebook.com/business/help/422289316306981), lists the objects left behind and ends with Meta's original error, which also stays verbatim in `platformError`. Meta often reports the first failure under an unrelated code (e.g. 1487194 on the creative), so branch on `code`, not on `platformError`. **Missing Advertise permission: 403 `insufficient_permissions`.** When the Facebook user behind the connection's token lacks the Advertise permission on the ad account, any Meta ads write answers it. Triggers: Meta subcode 2490585, 2490591 or 4841020 on the write, or a code 200 refusal such as 1487194 whose cleanup deletes Meta refused with 2490591 or 4841020. Meta may still accept the campaign and ad set and refuse only the ad. The message names the ad account, asks for the Advertise or Manage permission on it (or a token granted `ads_management`, by reconnecting) and lists the objects left behind. It ends with Meta's `error_user_title`, `error_user_msg` and subcode; the raw error stays in `platformError`. - **stage** `string`: Meta ad create failures only. The step that failed: - `media`: image/video download or upload. - `campaign` - `adset` - `creative` - `ad`: the ad POST itself, where Meta's code 31 / 3858385 hold and 100 / 1359188 payment rejections land. - `activation`: switching the created objects on. No longer returned: a refused switch to ACTIVE now answers 201 with an `activation_failed:` warning and the objects kept PAUSED. - `other`: a read or check before any write. - one of: media, campaign, adset, creative, ad, activation, other - **adAccountId** `string`: Meta ad create failures only. The ad account the request wrote to (`act_...`). - **createdObjects** `array[object]`: Meta ad create failures only. Every object this request created before failing, in creation order. Objects you referenced (an existing campaign, ad set, creative or video) are never listed and never deleted. - **type** `string`: No description - one of: campaign, adset, creative, ad, video, image - **id** `string`: Meta object id; for `image` the image hash. - **cleanup** `string`: `deleted`: Zernio deleted it. `left_behind`: cleanup could not delete it (Meta refused the delete, or the delete hit a network error), so it still exists. `kept`: deliberately not deleted (image hashes are shared by every upload of the same file). - one of: deleted, left_behind, kept - **unconfirmedWrite** `object`: Meta ad create failures only, when Meta answered a create with a 5xx or dropped the connection and the object could not be looked up. Zernio did not retry it. - **type** `string`: No description - one of: campaign, adset, creative, ad - **parentId** `string`: Where to look for it: the ad set for an ad, the campaign for an ad set, the ad account otherwise. - **quotaExhausted** `boolean`: Google Ads and YouTube Analytics 429 only. True when the upstream Google quota is spent rather than a Zernio limit. - **quotaScope** `string`: Google Ads and YouTube Analytics 429 only, when the scope is known. DEVELOPER is the shared budget (the developer token for Google Ads, the Google Cloud project for YouTube Analytics); ACCOUNT is your ad account (Google Ads only). - one of: DEVELOPER, ACCOUNT - **budgetScope** `string`: Zernio Google Ads burst-limit 429 only (never set alongside `quotaExhausted`). `account` is the limit of 15 requests per minute per connected Google Ads account; `user` is the ceiling of 120 requests per minute per Zernio user across all their Google Ads accounts. Both clear within a minute. - one of: account, user #### 401: Missing or invalid API key. `code` is `missing_credentials` when no Authorization header was sent and `invalid_credentials` when the key is unknown, revoked or expired. **Response Body:** - **error** `string`: Human-readable error message. - **type** `string`: Error class for programmatic handling. - one of: invalid_request_error, authentication_error, permission_error, not_found, rate_limit_error, platform_error, api_error - **code** `string`: Stable machine-readable error code. - **param** `string`: The request field that caused the error, when applicable. - **docUrl** `string`: Documentation page for resolving the error, when one applies. - **platform** `string`: Upstream platform (e.g. meta, google, tiktok), present when type is platform_error. - **platformError** `object`: Raw error payload from the upstream platform, passed through verbatim so integrators can read provider-specific codes. For Meta this includes error_subcode, error_user_title, and error_user_msg. - **details** `object`: Additional structured context for the error (for example field-level validation errors). What it carries depends on the endpoint and platform. **Meta ads refusals.** The ones customers hit most come back with their own `code` instead of `platform_api_error`, the field to fix in `param`, and `details.fix` ({ label, url }) pointing at the Meta page that resolves it: - `ad_account_payment_required` - `ad_account_policy_not_accepted` - `meta_security_check_required` - `meta_action_blocked` - `whatsapp_number_not_linked` - `invalid_targeting` Meta's own error stays in the message and in `platformError`. **Private replies.** `privateReplyConsumed` appears on the private-reply endpoint's 400 when the comment's single reply is already spent. `privateReplyOutcome: "unknown"` appears on its 502 when Meta answered a server error and the reply may have been delivered. **Google quota 429.** On a Google Ads or YouTube Analytics 429, `quotaExhausted: true` marks the failure as Google's own quota, not a Zernio rate limit, so you can keep calling other platforms instead of backing off everywhere. When Google names the scope, `quotaScope` is also set: - `DEVELOPER`: the shared budget (the developer token for Google Ads, the Google Cloud project for YouTube Analytics). Every account on Zernio is affected and there is nothing to change on your side. - `ACCOUNT`: your own ad account (Google Ads only). A Meta 429 carries neither field. **Zernio Google Ads burst-limit 429.** Carries `budgetScope` instead, never `quotaExhausted`. These are Zernio's own limits, applied before the call reaches Google, and both clear within a minute. They are separate axes from `quotaScope`, not the same pool named twice. - `account`: the limit of 15 requests per minute per connected Google Ads account. - `user`: the ceiling of 120 requests per minute per Zernio user across all their Google Ads accounts. **Failed Meta ad create** (`POST /v1/ads/create`, `POST /v1/ads/boost`, `POST /v1/ads/ctwa`). Carries `stage` (where it failed), `adAccountId` (on which ad account) and `createdObjects` (every object this request had already created, with what cleanup did to it). - `left_behind` objects still exist on the ad account (Meta refused the delete, typically on a held account, or the delete hit a network error). Delete them yourself or reuse them. - `unconfirmedWrite` is set when Meta answered a create with a 5xx or dropped the connection and Zernio could not confirm whether the object exists. Check that parent before creating it again. **Ineligible ad account: 422 `ad_account_unusable`.** When Meta refuses a write because the ad account's status is ineligible to manage ads (Meta subcode 2490592 or 4841021, on the write itself or on a cleanup delete), any Meta ads write answers it. That covers create, boost, CTWA, campaign / ad set / ad updates and status changes. The message names the ad account when known, links Meta's fix (https://www.facebook.com/business/help/422289316306981), lists the objects left behind and ends with Meta's original error, which also stays verbatim in `platformError`. Meta often reports the first failure under an unrelated code (e.g. 1487194 on the creative), so branch on `code`, not on `platformError`. **Missing Advertise permission: 403 `insufficient_permissions`.** When the Facebook user behind the connection's token lacks the Advertise permission on the ad account, any Meta ads write answers it. Triggers: Meta subcode 2490585, 2490591 or 4841020 on the write, or a code 200 refusal such as 1487194 whose cleanup deletes Meta refused with 2490591 or 4841020. Meta may still accept the campaign and ad set and refuse only the ad. The message names the ad account, asks for the Advertise or Manage permission on it (or a token granted `ads_management`, by reconnecting) and lists the objects left behind. It ends with Meta's `error_user_title`, `error_user_msg` and subcode; the raw error stays in `platformError`. - **stage** `string`: Meta ad create failures only. The step that failed: - `media`: image/video download or upload. - `campaign` - `adset` - `creative` - `ad`: the ad POST itself, where Meta's code 31 / 3858385 hold and 100 / 1359188 payment rejections land. - `activation`: switching the created objects on. No longer returned: a refused switch to ACTIVE now answers 201 with an `activation_failed:` warning and the objects kept PAUSED. - `other`: a read or check before any write. - one of: media, campaign, adset, creative, ad, activation, other - **adAccountId** `string`: Meta ad create failures only. The ad account the request wrote to (`act_...`). - **createdObjects** `array[object]`: Meta ad create failures only. Every object this request created before failing, in creation order. Objects you referenced (an existing campaign, ad set, creative or video) are never listed and never deleted. - **type** `string`: No description - one of: campaign, adset, creative, ad, video, image - **id** `string`: Meta object id; for `image` the image hash. - **cleanup** `string`: `deleted`: Zernio deleted it. `left_behind`: cleanup could not delete it (Meta refused the delete, or the delete hit a network error), so it still exists. `kept`: deliberately not deleted (image hashes are shared by every upload of the same file). - one of: deleted, left_behind, kept - **unconfirmedWrite** `object`: Meta ad create failures only, when Meta answered a create with a 5xx or dropped the connection and the object could not be looked up. Zernio did not retry it. - **type** `string`: No description - one of: campaign, adset, creative, ad - **parentId** `string`: Where to look for it: the ad set for an ad, the campaign for an ad set, the ad account otherwise. - **quotaExhausted** `boolean`: Google Ads and YouTube Analytics 429 only. True when the upstream Google quota is spent rather than a Zernio limit. - **quotaScope** `string`: Google Ads and YouTube Analytics 429 only, when the scope is known. DEVELOPER is the shared budget (the developer token for Google Ads, the Google Cloud project for YouTube Analytics); ACCOUNT is your ad account (Google Ads only). - one of: DEVELOPER, ACCOUNT - **budgetScope** `string`: Zernio Google Ads burst-limit 429 only (never set alongside `quotaExhausted`). `account` is the limit of 15 requests per minute per connected Google Ads account; `user` is the ceiling of 120 requests per minute per Zernio user across all their Google Ads accounts. Both clear within a minute. - one of: account, user #### 403: Inbox addon required #### 404: Account or conversation not found --- # Related Schema Definitions ## InboxConversationAdMetadata Click attribution for a conversation that started from a Meta ad or a ref-tagged ig.me / m.me link, as Meta sent it. Absent when the conversation did not come from an attributable click. For the ad name, campaign and ad set, read `adAttribution`. **First referral wins.** Values come from the referral Meta delivers for the click. If the same person later arrives through another ad or link, the original values are kept. For the fresh referral per click, read the `message.received` / `referral.received` webhooks. On Instagram Click-to-Direct, Meta usually delivers the ad post first as an attachment-only `share` / `ig_post` message with no referral, then attaches the referral to the next message. WhatsApp exception: when Meta omits `ctwa_clid` from the referral, a later Meta automatic event can supply it and refresh `ctwa_captured_at`. Treat `ctwa_captured_at` as when Zernio stored the value, not when the click happened. **Two key families, one per surface, never together:** - `ctwa_*`: WhatsApp Click-to-WhatsApp. The ad ID is `ctwa_source_id`. There is no `meta_ad_id` on WhatsApp. - `meta_ad_*`: Instagram Click-to-Direct, Facebook Messenger Click-to-Message, and ig.me / m.me ref links. The ad ID is `meta_ad_id` (ad clicks only; a link capture carries `meta_ad_ref` without it). `ctwa_clid` never appears here. Every key is optional and only keys Meta supplied are returned, so read defensively. Meta sends no campaign or ad set ID; those are resolved from your synced ads in `adAttribution`. More keys may be added; treat unknown keys as opaque strings. Key names differ from the `message.received` webhook on purpose. The webhook forwards Meta's referral verbatim (`ad_id`, `source`, `type`), while the stored conversation uses the prefixed names. Renaming either side would break existing integrations, so both spellings stay. ### Properties - **ctwa_clid** `string`: WhatsApp only. Meta's click identifier, the value to forward to the Meta Conversions API for Business Messaging. Meta omits it on some numbers, so a WhatsApp referral can arrive without it. - **ctwa_source_id** `string`: WhatsApp only. The Meta ad ID the user clicked (or the post ID when `ctwa_source_type` is post). This is the WhatsApp equivalent of meta_ad_id. - **ctwa_source_type** `string`: WhatsApp only. What the user clicked, as supplied by Meta (for example ad or post). - **ctwa_source_url** `string`: WhatsApp only. Meta's URL for the ad that was clicked, normally an fb.me short link. - **ctwa_headline** `string`: WhatsApp only. Headline of the ad creative at click time. - **ctwa_body** `string`: WhatsApp only. Body text of the ad creative at click time. - **ctwa_media_type** `string`: WhatsApp only. Media type of the ad creative, image or video. - **ctwa_image_url** `string`: WhatsApp only. Image of the ad creative at click time (image ads). - **ctwa_video_url** `string`: WhatsApp only. Video of the ad creative at click time (video ads). - **ctwa_thumbnail_url** `string`: WhatsApp only. Thumbnail of the ad video at click time (video ads). - **ctwa_captured_at** `string`: WhatsApp only. When Zernio stored this referral. Always present when a WhatsApp referral was captured. - **meta_ad_id** `string`: Instagram and Facebook only. The Meta ad ID the user clicked. Present for ad clicks; absent when the capture came from an ig.me / m.me ref link. - **meta_ad_source** `string`: Instagram and Facebook only. Meta-supplied source identifier: ADS for ad clicks; SHORTLINK, SHORTLINKS or IGME-SOURCE-LINK for ref links (treat as opaque). - **meta_ad_type** `string`: Instagram and Facebook only. Meta-supplied referral type, for example OPEN_THREAD. - **meta_ad_ref** `string`: Instagram and Facebook only. The ref parameter passed through from the ad creative or the ig.me / m.me link. - **meta_ad_title** `string`: Instagram and Facebook only. Title of the ad creative at click time. - **meta_ad_photo_url** `string`: Instagram and Facebook only. Image of the ad creative at click time. - **meta_ad_video_url** `string`: Instagram and Facebook only. Video of the ad creative at click time. - **meta_ad_post_id** `string`: Instagram and Facebook only. The organic post the ad promoted, when the ad was a boosted post. - **meta_ad_product_id** `string`: Instagram and Facebook only. The catalogue product the user clicked, for product ads. - **meta_ad_flow_id** `string`: Instagram and Facebook only. The Meta flow the ad launched, for flow ads. - **meta_ad_captured_at** `string`: Instagram and Facebook only. When Zernio stored this referral. Always present when an Instagram or Facebook referral was captured. ## ConversationAdAttribution The ad that opened the conversation, enriched from the ads Zernio syncs for the account owner. null when the conversation did not start from a Meta referral (ad click or ig.me / m.me ref link). Meta's referral carries the ad ID but no campaign or ad set ID. - Ad in your synced ads (`GET /v1/ads`): `synced` is true and the ad name, campaign, ad set and ad account come from there. - Otherwise: `synced` is false, `name` falls back to the ad title (Instagram, Facebook) or headline (WhatsApp) Meta sent with the click, and the other fields are null. A team member limited to some profiles, or a profile-scoped API key, is enriched only from ads it can list with `GET /v1/ads`; any other ad returns `synced` false. A non-null object with `adId` null is a referral that is not an ad click: an ig.me / m.me ref link (`name` null) or a WhatsApp click on a post (`ctwa_source_type` post, `name` is Meta's headline). Nothing is looked up and `synced` is false. ### Properties - **adId** (required) `string,null`: Meta's ad ID: `meta_ad_id` on Instagram and Facebook, `ctwa_source_id` on WhatsApp when `ctwa_source_type` is `ad`. Accepted by `GET /v1/ads/{adId}`. - **name** (required) `string,null`: The synced ad's name, else the ad title or headline Meta sent. - **synced** (required) `boolean`: True when the ad was found in your synced ads. - **campaignId** (required) `string,null`: Meta campaign ID. Synced ads only. - **campaignName** (required) `string,null`: Campaign name. Synced ads only. - **adSetId** (required) `string,null`: Meta ad set ID. Synced ads only. - **adSetName** (required) `string,null`: Ad set name. Synced ads only. - **adAccountId** (required) `string,null`: Meta ad account ID (act_...). Synced ads only. - **adAccountName** (required) `string,null`: Ad account name. Synced ads only. - **platformPostId** (required) `string,null`: The post the ad promotes, from the synced ad or else Meta's `post_id` on the click. - **isExternal** (required) `boolean,null`: True when the ad was created outside Zernio (synced from Ads Manager), false when created through Zernio, null when not synced. ## ErrorResponse Canonical error envelope. `error` is the human-readable message; `type`, `code`, `param`, `platform`, and `platformError` are top-level siblings for programmatic handling. For upstream platform failures (`type: platform_error`), `platformError` carries the provider's raw payload verbatim (for Meta: `error_subcode`, `error_user_title`, `error_user_msg`). ### Properties - **error** `string`: Human-readable error message. - **type** `string`: Error class for programmatic handling. - one of: invalid_request_error, authentication_error, permission_error, not_found, rate_limit_error, platform_error, api_error - **code** `string`: Stable machine-readable error code. - **param** `string`: The request field that caused the error, when applicable. - **docUrl** `string`: Documentation page for resolving the error, when one applies. - **platform** `string`: Upstream platform (e.g. meta, google, tiktok), present when type is platform_error. - **platformError** `object`: Raw error payload from the upstream platform, passed through verbatim so integrators can read provider-specific codes. For Meta this includes error_subcode, error_user_title, and error_user_msg. - **details** `object`: Additional structured context for the error (for example field-level validation errors). What it carries depends on the endpoint and platform. **Meta ads refusals.** The ones customers hit most come back with their own `code` instead of `platform_api_error`, the field to fix in `param`, and `details.fix` ({ label, url }) pointing at the Meta page that resolves it: - `ad_account_payment_required` - `ad_account_policy_not_accepted` - `meta_security_check_required` - `meta_action_blocked` - `whatsapp_number_not_linked` - `invalid_targeting` Meta's own error stays in the message and in `platformError`. **Private replies.** `privateReplyConsumed` appears on the private-reply endpoint's 400 when the comment's single reply is already spent. `privateReplyOutcome: "unknown"` appears on its 502 when Meta answered a server error and the reply may have been delivered. **Google quota 429.** On a Google Ads or YouTube Analytics 429, `quotaExhausted: true` marks the failure as Google's own quota, not a Zernio rate limit, so you can keep calling other platforms instead of backing off everywhere. When Google names the scope, `quotaScope` is also set: - `DEVELOPER`: the shared budget (the developer token for Google Ads, the Google Cloud project for YouTube Analytics). Every account on Zernio is affected and there is nothing to change on your side. - `ACCOUNT`: your own ad account (Google Ads only). A Meta 429 carries neither field. **Zernio Google Ads burst-limit 429.** Carries `budgetScope` instead, never `quotaExhausted`. These are Zernio's own limits, applied before the call reaches Google, and both clear within a minute. They are separate axes from `quotaScope`, not the same pool named twice. - `account`: the limit of 15 requests per minute per connected Google Ads account. - `user`: the ceiling of 120 requests per minute per Zernio user across all their Google Ads accounts. **Failed Meta ad create** (`POST /v1/ads/create`, `POST /v1/ads/boost`, `POST /v1/ads/ctwa`). Carries `stage` (where it failed), `adAccountId` (on which ad account) and `createdObjects` (every object this request had already created, with what cleanup did to it). - `left_behind` objects still exist on the ad account (Meta refused the delete, typically on a held account, or the delete hit a network error). Delete them yourself or reuse them. - `unconfirmedWrite` is set when Meta answered a create with a 5xx or dropped the connection and Zernio could not confirm whether the object exists. Check that parent before creating it again. **Ineligible ad account: 422 `ad_account_unusable`.** When Meta refuses a write because the ad account's status is ineligible to manage ads (Meta subcode 2490592 or 4841021, on the write itself or on a cleanup delete), any Meta ads write answers it. That covers create, boost, CTWA, campaign / ad set / ad updates and status changes. The message names the ad account when known, links Meta's fix (https://www.facebook.com/business/help/422289316306981), lists the objects left behind and ends with Meta's original error, which also stays verbatim in `platformError`. Meta often reports the first failure under an unrelated code (e.g. 1487194 on the creative), so branch on `code`, not on `platformError`. **Missing Advertise permission: 403 `insufficient_permissions`.** When the Facebook user behind the connection's token lacks the Advertise permission on the ad account, any Meta ads write answers it. Triggers: Meta subcode 2490585, 2490591 or 4841020 on the write, or a code 200 refusal such as 1487194 whose cleanup deletes Meta refused with 2490591 or 4841020. Meta may still accept the campaign and ad set and refuse only the ad. The message names the ad account, asks for the Advertise or Manage permission on it (or a token granted `ads_management`, by reconnecting) and lists the objects left behind. It ends with Meta's `error_user_title`, `error_user_msg` and subcode; the raw error stays in `platformError`. - **stage** `string`: Meta ad create failures only. The step that failed: - `media`: image/video download or upload. - `campaign` - `adset` - `creative` - `ad`: the ad POST itself, where Meta's code 31 / 3858385 hold and 100 / 1359188 payment rejections land. - `activation`: switching the created objects on. No longer returned: a refused switch to ACTIVE now answers 201 with an `activation_failed:` warning and the objects kept PAUSED. - `other`: a read or check before any write. - one of: media, campaign, adset, creative, ad, activation, other - **adAccountId** `string`: Meta ad create failures only. The ad account the request wrote to (`act_...`). - **createdObjects** `array`: Meta ad create failures only. Every object this request created before failing, in creation order. Objects you referenced (an existing campaign, ad set, creative or video) are never listed and never deleted. - **unconfirmedWrite** `object`: Meta ad create failures only, when Meta answered a create with a 5xx or dropped the connection and the object could not be looked up. Zernio did not retry it. - **quotaExhausted** `boolean`: Google Ads and YouTube Analytics 429 only. True when the upstream Google quota is spent rather than a Zernio limit. - **quotaScope** `string`: Google Ads and YouTube Analytics 429 only, when the scope is known. DEVELOPER is the shared budget (the developer token for Google Ads, the Google Cloud project for YouTube Analytics); ACCOUNT is your ad account (Google Ads only). - one of: DEVELOPER, ACCOUNT - **budgetScope** `string`: Zernio Google Ads burst-limit 429 only (never set alongside `quotaExhausted`). `account` is the limit of 15 requests per minute per connected Google Ads account; `user` is the ceiling of 120 requests per minute per Zernio user across all their Google Ads accounts. Both clear within a minute. - one of: account, user