Create a value rule set
Creates a value rule set on the ad account (Meta's POST /act_X/value_rule_set).
Attach the returned id to an ad set with valueRuleSetId on POST /v1/ads/create or
PUT /v1/ads/ad-sets/{adSetId}.
Rule order is semantic: rules are evaluated in array order and only the first matching rule adjusts the bid for an overlapping audience.
adjustValue is an unsigned magnitude in percent; the direction lives in adjustSign.
INCREASE accepts 1-1000, DECREASE accepts 1-90. There is no signed field and 0 is
out of range.
criteriaValueTypes is positionally paired with criteriaValues (same length, same
order). Every type is the literal "NONE" except on LOCATION, which uses
LOCATION_COUNTRY / LOCATION_REGION / LOCATION_CITY / LOCATION_COMSCORE_MARKET
and may mix them within one criterion. Location values are Targeting-Search keys: a
two-letter country code for LOCATION_COUNTRY, a numeric key for the rest.
LOCATION_DMA was replaced by LOCATION_COMSCORE_MARKET on 2026-06-22 and rules using
DMAs are no longer active, so this API rejects it.
AUDIENCE_LABEL values (e.g. HIGH_VALUE) are applied to a Custom Audience in Ads
Manager. There is no API to provision them, so label strings are passed through
unvalidated and a typo produces a rule that never fires.
Ads Manager turns a rule set read-only (this API stays editable) when a rule uses more
than 2 criteria, a custom age range, or the placements FB_MARKETPLACE, FB_SEARCH,
FB_VIDEO or IG_EXPLORE.
Limits: 6 rule sets per ad account, 10 rules per set, 4 criteria per rule. The per-account cap is enforced by Meta, not here.
Authorization
bearerAuth API key authentication: send your Zernio API key in the Authorization header, prefixed with Bearer.
In: header
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
{ "adAccountId": "string", "valueRuleSetId": "string"}List value rule sets
Lists the ad account's value rule sets (Meta's `/act_X/value_rule_set`). A value rule set adjusts the auction bid up or down for audience segments you value differently; attach one to an ad set with `valueRuleSetId` on `POST /v1/ads/create` or `PUT /v1/ads/ad-sets/{adSetId}`. Rows are returned in the same camelCase shape the `PUT` body takes, ids included, so a set round-trips 1:1: **the update is a full replace, not a patch**, so you GET, mutate and send the whole thing back. Limits: 6 rule sets per ad account, 10 rules per set, 4 criteria per rule. **Rule order is semantic.** Rules are evaluated in array order and only the FIRST matching rule adjusts the bid for an overlapping audience. The order you send is the order that is stored and returned. Eligibility: value rule sets apply only to ad sets on the `LOWEST_COST_WITHOUT_CAP` (auto-bid) or `COST_CAP` bid strategies. Meta rejects the rest server-side.
Read a value rule set
Reads one value rule set including every nested rule id and criterion id. This is step one of any edit: `PUT` is a full replace, so you need the ids before you can keep the objects you are not changing. Meta's own read returns `GENDER` values lowercase (`"male"`) while writes require `"MALE"`. Values are passed through untouched, so never case-compare a stored rule against a fetched one.